Blog

Notes on building Cake: design decisions, engineering, and what we got wrong.

Why Cake writes your greetings on the phone, not on a server

Birthday messages are personal. We wanted the AI part of Cake to work without sending a single name to the cloud.

Countdowns, colors and the small green signal that tells you a gift is sorted.

Download sizes, memory pressure and why the simulator cannot help you here.

One forgotten birthday too many, and the app that came out of it.